Privacy Policy

Effective Date: 6/1/2020

Amalgam Capital (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard data when you visit our website.

Information We Collect

We do not collect personal information directly. The only data we collect is through Google Analytics, which helps us understand how visitors interact with our site.

Google Analytics collects non-identifiable information such as:

  • Pages visited
  • Time spent on the site
  • Browser and device type
  • Referring websites
  • General geographic location (city-level, anonymized)

This data is aggregated and used solely to improve our website’s performance and user experience.

Use of Cookies

Google Analytics uses cookies to track user behavior. Cookies are small text files stored in your browser. You can control or disable cookies at any time through your browser settings.

How We Use the Data

We use the information provided by Google Analytics to:

  • Monitor website traffic and usage trends
  • Improve website functionality and content
  • Understand how users interact with our site

We do not:

  • Sell your data
  • Share your personal information
  • Use third-party tracking or advertising tools

Third-Party Services

Google Analytics is the only third-party service we use. Their data is governed by Google’s privacy policy. You can learn more here: Google Privacy Policy

You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on

Data Retention

Google Analytics data is retained for 14 months. It is automatically deleted after this period.

Your Rights

Because we do not collect personal data directly, there is no personally identifiable information to access, modify, or delete. If you have questions, please reach out.

Contact Us

If you have any concerns or questions about this Privacy Policy, please contact:

Amalgam Capital
510 Meadowmont Village Circle, Ste 212
Chapel Hill, NC 27517
contact@amalgamcapital.com